PRIVACY POLICY

• Identification data : Name, first name, title, and date of birth.
• Contact details : Email address and telephone number.
• Browsing data : Browser type, pages visited, and any other data collected via cookies.

Personal data is collected through the following means:

• Contact form (also used for appointment requests): collects name, first name, email address, telephone number, date of birth and desired treatment.
• Newsletter signup form : collects first name and email address to send marketing communications or promotional offers.
• Cookies : these files collect browsing data to analyze traffic on the site and improve the user experience (more details in the section dedicated to cookies).

• Respond to requests via the contact form : this data allows us to respond to questions or requests sent by users.
• Manage appointment bookings : the information provided in the form is necessary to organize and confirm appointments.
• Send newsletters or promotional offers : the email addresses collected are used to inform users of news, special offers and new features of the clinic.
• Analyze site traffic : browsing data, collected via cookies, is used to improve the user experience and optimize the content of our site.
• Comply with legal obligations : certain data may be retained or archived to meet regulatory requirements.

• Responding to requests via the contact form : execution of a contract or pre-contractual measure.
• Managing appointment bookings : execution of a contract or pre-contractual measure.
• Send newsletters or promotional offers : explicit consent of the user.
• Analyze site traffic : legitimate interest to improve site performance and user experience.
• Comply with legal obligations : compliance with applicable laws.

• Pulse Medica : CRM manager for patient management.
• Google Analytics : analysis tool to measure site traffic and improve performance.
• Google Ads : advertising platform used to target our campaigns and improve their relevance.
• Mailchimp : advertising platform used for sending promotional or marketing emails (newsletter type), with contacts having specifically given their consent.
  

• Google Ads : Cookies allow us to refine the targeting of ads displayed on Google based on user interactions with our site.
• Facebook Ads : Cookies are also used to optimize our campaigns on Facebook and to carry out advertising retargeting for visitors to our site.

• Contact form/appointment requests : the data collected via the contact or appointment form is kept for an indefinite period in order to allow optimal monitoring of user requests, taking into account their history at the clinic.
• Newsletter and promotional offers : the email addresses collected for sending newsletters and promotional offers are kept as long as the user remains subscribed. If a user unsubscribes, their email address is kept in order to respect their choice to no longer receive marketing emails. At the user's request to contact@cliniquedelacroixdor.ch, their email address can be completely deleted from the clinic's CRM contact list.
• Browsing data (cookies) : data collected via cookies is stored for a maximum period that varies depending on the cookie, but can be up to 13 months, in accordance with standard practices.

• Right of access : you can request a copy of the personal data we hold about you.
• Right to rectification : You have the right to request the correction or updating of your personal information if it is inaccurate or incomplete.
• Right to erasure : you can request the deletion of your personal data, unless their retention is necessary to comply with legal obligations.
• Right to object : you can refuse the processing of your data for certain purposes, in particular for marketing communications.
• Right to portability : you have the right to recover your personal data in a structured, machine-readable format, to transmit it to another service.
• Right to restriction of processing : you can request the temporary suspension of the processing of your data, for example in the event of a dispute.

To exercise your rights, you can contact us:

• By email to the address: contact@cliniquedelacroixdor.ch
• By phone: 022 736 50 50

We will review your request and respond within a maximum of one month.

If you consider that your personal data is not processed in accordance with the regulations, you have the right to lodge a complaint with the competent authority:

• For users in Switzerland :

Federal Data Protection and Information Commissioner (FDPIC)

1. Address: Feldeggweg 1, CH - 3003 Bern, Switzerland
2. Website: https://www.edoeb.admin.ch/
3. Email: info@edoeb.admin.ch

• For users in the European Union :

National Commission for Information Technology and Civil Liberties (CNIL) (France)

1. Address: 3 Place de Fontenoy, TSA 80715, 75334 Paris Cedex 07
2. Website: https://www.cnil.fr/
3. Telephone: +33 (0)1 53 73 22 22

• Google Analytics 4 : Used to measure visitor traffic and interactions. We have configured this tool not to collect IP addresses, in accordance with GDPR requirements.
• Google Search Console and SEMrush : These tools help us optimize the visibility of our site in search engines.
• Google Tag Manager : Manages tags used for tracking and analytics, making it easy to integrate with analytics and advertising tools.

• Google Ads : This tool allows us to serve targeted ads based on user visits and actions on our site.
• Meta Ads (Facebook & Instagram Ads) : User interactions with our site are tracked via cookies or tags to personalize ads and perform retargeting.
• Mailchimp : this advertising platform allows us to send you our monthly newsletter, only if you have registered on the site.
  

• Pulse Medica : This CRM tool stores all information collected via the contact form, including name, first name, email address, telephone number, and desired treatment.

• Essential cookies : these cookies are necessary for our site to function and cannot be disabled. They enable, for example, the submission of forms or secure browsing.
• Analytical cookies : These cookies help us analyze traffic and understand how users interact with our site, using tools like Google Analytics 4.
• Advertising cookies : these cookies are used to improve the targeting of our advertising campaigns on platforms such as Google Ads or Meta Ads (Facebook and Instagram), as well as to carry out advertising retargeting.

We comply with data collection regulations (GDPR and nLPD) by asking users' consent before activating non-essential cookies.

Our site includes a consent banner managed by the service provider Axeptio , which allows you to:

• Accept or refuse non-essential cookies.
• Choose the categories of cookies you want to activate.

• Change your consent choices.
• Disable previously accepted non-essential cookies.

• Exchange protection : All data exchanged between the site and users is encrypted using an SSL/TLS certificate, ensuring a secure connection via the HTTPS protocol.
• Data storage : The data collected is not currently protected by access restrictions or additional mechanisms, but is hosted by Infomaniak, a Swiss provider renowned for the reliability and security of its services.
• Backups : We do not have a specific backup system for data collected through the site.

• Notify affected users and the competent authorities (e.g. the Federal Data Protection and Information Commissioner in Switzerland, or European authorities under the GDPR) within a maximum of 72 hours after discovery of the breach.
• Take all necessary measures to limit the impact of this breach and clearly inform the persons concerned.

This privacy policy may be updated at any time to reflect changes in our practices or to comply with legislative and regulatory changes. We invite you to consult this page regularly to stay informed of any possible changes.

No specific notification will be sent in case of an update. The date of the last revision will be indicated at the bottom of this page.

• By email to the address: contact@cliniquedelacroixdor.ch
• By phone: 022 736 50 50