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Home > News > The most popular cosmetic procedures in switzerland in 2023-2024

In Switzerland, cosmetic surgery has seen a marked evolution in recent years, with a growing demand for both surgical and non-invasive procedures. Let’s explore together the trends in cosmetic surgery in 2024 in Switzerland, and more specifically in Geneva.


We will highlight the most requested cosmetic surgeries since the beginning of 2024, while exploring the motivations and factors that influence these choices.

MOST POPULAR SURGICAL PROCEDURES IN 2023-2024

According to the International Society of Aesthetic Plastic Surgery (ISAPS) report for 2023, 15.8 million surgical procedures were performed worldwide in 2023, marking an increase of 5.5% compared to 2022. Some of these aesthetic procedures remain particularly popular in Switzerland, as they are worldwide. Among the most popular surgical procedures are:

1. Liposuction

Liposuction , which involves removing localized fat, is another very popular procedure. In fact, it became the most common surgical procedure in 2023 with nearly 2.2 million procedures performed (according to Plastic Surgery Practice ), surpassing breast augmentation. In Switzerland, there is an increase in demand for this procedure, particularly among men looking to refine their silhouette. In 2024, advanced technologies, such as laser-assisted liposuction, continue to evolve this procedure. For example, at the Clinique de la Croix d'Or we offer laser liposuction with LipoLife Laser technology, a revolutionary method that allows you to obtain remarkable results quickly.

2. Breast Augmentation

Despite a 13% decline in 2023 (compared to 2022), with approximately 1.89 million procedures performed, breast augmentation remained at the top of the global rankings and will continue to generate strong interest in 2024.

It remains one of the most requested operations, both in Switzerland and in Geneva. Modern techniques, including natural profile silicone implants, allow patients to obtain more aesthetic and less visible results, thus meeting Swiss standards of discretion.

3. Rhinoplasty

Rhinoplasty, or nose surgery , is also one of the most common cosmetic operations in Switzerland. Whether to correct aesthetic defects or functional problems, this procedure remains a preferred solution for many patients seeking to refine or reshape their nose. We are also seeing strong growth in this surgical procedure among younger generations. Indeed, according to Plastic Surgery Practice , nearly 65.8% of rhinoplasties in 2023 were performed on patients aged 18 to 34.

THE RISE OF NON-INVASIVE INTERVENTIONS

In 2024, non-invasive aesthetic procedures will also continue to experience exponential growth. Indeed, more and more Swiss people are opting for lighter, non-surgical treatments that allow for rapid recovery and visible, but natural, results. Among the most requested non-invasive aesthetic procedures in 2024, particularly in Geneva and Switzerland, we find:

Botulinum Toxin and Hyaluronic Acid Injections

Botulinum toxin and hyaluronic acid injections are at the top of the non-invasive procedures. Botulinum toxin helps smooth expression lines while hyaluronic acid injections restore volume to areas that have lost elasticity. This type of treatment is particularly in demand in Geneva, where patients are looking for solutions to preserve their youth, while wanting to maintain a natural appearance.

Microneedling and Laser

Skin rejuvenation techniques, such as microneedling and lasers, are gaining popularity in Switzerland. These procedures treat wrinkles, scars and other skin imperfections without resorting to invasive surgery. Patients, particularly in Geneva, prefer these treatments for their ability to improve skin quality with minimal recovery time. At the Clinique de la Croix d'Or, we have a wide range of medical and surgical services, to best meet the needs of our patients. We perform microneedling to stimulate the cells of your face, but also different laser services with the latest technologies on the market, such as the LASEMD ULTRA THULIUM laser, an innovative treatment for your face or body, with an immediate aesthetic skin result.

FACTORS INFLUENCING COSMETIC SURGERY TRENDS IN SWITZERLAND

One can legitimately wonder where the crazy growth of the cosmetic medicine and surgery sector comes from in recent years. Several factors explain this growing trend of cosmetic surgery in Switzerland and around the world in 2024:

Emerging technologies

Technological innovations allow practitioners to offer more precise and less invasive techniques. For example, the use of robots in certain procedures or the latest generation of lasers for skin care offer better results with fewer risks and a shorter recovery time. Surgery and aesthetic medicine services are therefore becoming increasingly secure and reliable, which explains a certain standardization of these, in particular due to the gain in confidence linked to the sector.

Local Specificities

In Switzerland, and particularly in Geneva, patients are looking for natural and subtle results. Unlike other regions of the world, where the emphasis may be on more visible transformations, the Swiss prefer interventions that do not betray the natural aspect of their appearance. This search for a balance between beauty and discretion is set to be a marked trend in 2024.

The influence of social networks

Beauty standards influenced by Instagram or TikTok have a direct impact on the demands of Swiss and international patients. Younger generations are particularly influenced by celebrities and “influencers” who normalize aesthetic procedures.

WHAT SPECIFIC FEATURES CAN BE FOUND IN SWITZERLAND? (COMPARISON WITH EUROPE)

Switzerland stands out for certain peculiarities in cosmetic surgery compared to other European countries. For example:


  • Swiss patients are more likely to opt for non-invasive procedures.
  • Quality of care is a key factor, which explains the preference for state-of-the-art clinics, such as those found in Geneva.
  • Facial rejuvenation remains a priority, but procedures are performed with a preventative, not a reparative, approach.

OUTLOOK FOR 2024: WHAT ARE THE TRENDS IN COSMETIC SURGERY?

In 2024, the demand for cosmetic surgery in Switzerland is expected to continue to grow, with a particular focus on the following procedures:


  • The rise of non-invasive treatments and preventative solutions for young patients looking to maintain their appearance before signs of aging become too visible.
  • Continued growth in male procedures, such as gynecomastia and hair treatments in 2024 and 2025 (i.e., male procedures increased by 18% in 2023 ).
  • Increased personalization of care, with treatments increasingly tailored to individual needs thanks to tools such as artificial intelligence and advanced diagnostics.

IN SUMMARY

The trends in cosmetic surgery in 2024 in Switzerland highlight an increased demand for subtle, effective and often non-invasive procedures. We also note that motivations are increasingly influenced by external factors, which continues to normalize and democratize these procedures, particularly among younger generations. Geneva remains an epicenter of these aesthetic practices, with patients looking for solutions that are sophisticated, technological and natural, while wishing to maintain a certain discretion.

If you are considering an intervention, it is essential to consult qualified specialists to obtain a tailor-made treatment. Do not hesitate to make an appointment with our specialists for any questions related to an aesthetic intervention.


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